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Strategic uniti - Innovation - Speed

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30.07.2020

RICHARD has treated the celebrities of the International Festival of Arts “Slavianski Bazaar in Vitebsk” with tea


The largest cultural forum in the Republic of Belarus “Slavianski Bazaar in Vitebsk 2020” was held in Vitebsk. The festival took place for the 29th time, it was attended by more than 3,700 people from 23 countries and 68,000 guests. MAY Trade Company became the event sponsor presenting the RICHARD brand to the participants, jury members and guests.

Everyone could enjoy the finest taste of royal tea, because the trademark products were placed throughout the whole festival territory: in the art dressing rooms of the Vitebsk Concert Hall, in tea and coffee points, and on the tables during conferences. Tastings were held in the international press center of the festival directorate and in the mobile press center in Slavianski Bazaar amphitheater in Vitebsk. It’s important to notice that our tea was appreciated by the festival celebrities, including Philipp Kirkorov, Elena Vaenga, Oleg Gazmanov and Rodion Gazmanov, Lolita Milyavskaya, Ruslan Alekhno and others.

The history of the collaboration of RICHARD tea brand with the festival organizers is as long and interesting as the history of the festival event itself. For the first time, MAY Trade Company became a Slavianski Bazaar sponsor in 2014, but after a while the cooperation was suspended. Since 2018, RICHARD and the largest cultural forum hold this event together again. The resumption of cooperation was made possible thanks to the efforts and talent of the territorial manager Dmitry Sarychev. Realizing that over the years the RICHARD tea brand has grown significantly and strengthened its reputation among consumers, he gave a good presentation of the brand advantages for the festival organizers, and re-gained the sponsor’s status.

Dmitry says, ‘Our product has repeatedly convinced the festival organizers of its truly unique and excellent quality, and its presence at the event guarantees powerful support for participants, invited artists and journalists. The presence of the brand is a significant step for the development of our strategy, because after enjoying tea at the festival, artists will continue to spread the values of the tea brand onwards’.

 

 

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